Air New Zealand has teamed up with basketball star and Kiwi icon Steven Adams for their latest safety video, which in now airing on inflight entertainment screens across the world.
On Thursday (November 14, 2024), Air New Zealand announced the launch of a new onboard safety video featuring basketball star and Kiwi icon Steven Adams. In addition to Steven in the lead role, Air New Zealand’s 23rd safety video, Every Point Counts, also features a star-studded cast of Kiwi talent. In the video, Comedian Tom Sainsbury takes on double duty as both coach and referee, sports broadcaster Andre Mulligan on commentary, TikTok star Theo Shakes as an audience member, plus a special cameo by Steven’s sister and Olympic legend, Dame Valerie Adams.
Speaking on the safety video collaboration, Steven Adams, said,
“It was awesome to be part of a project that involved young people and the community. It was fun to have Val in the video too. As a younger brother, at first, I was like 'man get out of my video!' but it's cool to do a family collab – it was a special moment.”
Also commenting on the launch of the new safety video, Air New Zealand’s CEO, Greg Foran, added,
“We’re thrilled to have Kiwi icon Steven Adams join the Air New Zealand safety video whānau. His journey from Rotorua to the bright lights of international basketball has inspired countless fans to chase their dreams, making him the perfect fit to take to the court in the leading role.
"We know an entertaining safety video is what our customers want – so we’ve done just that. Basketball as a sport is synonymous with entertainment, so it gave us plenty of shots at creating fun, engaging content.
“As one of the fastest growing sports in Aotearoa, it's an exciting time to back basketball and shoot for something special. Eagle eyed basketball fans should keep their eyes peeled for nods to the sport in the video – including a homage to basketball legend LeBron James.
“It’s been a few years since we launched a new safety video and with the peak travel season fast approaching, it’s the perfect time to see a new video in the skies. We can’t wait for our customers to catch our latest safety video during their next journey with us.”
Introducing Air New Zealand's 23rd Safety Video, Every Point Counts - Courtesy Air New Zealand
In the new safety video, Steven Adams takes on a group of kiwi kids in a friendly basketball game, with tension building as it comes down to the wire on the court. Air New Zealand’s 23rd safety video, Every Point Counts, is now playing onboard flights across the world.
Source: Air New Zealand