Air Transat has unveiled an exclusive new Airbus A321LR Livery featuring the CF Montréal Soccer Club’s logo, symbolizing the ongoing partnership between the two Montreal institutions.
On Thursday (September 26, 2024), Air Transat unveiled a new, exclusive Airbus A321LR livery featuring the logo of the CF Montréal Soccer Club. This tribute symbolizes the ongoing partnership between the two iconic Montreal institutions, which started in 2024, driven by a shared passion for soccer. The partnership reflects the carrier’s values of diversity and dynamism, while raising Montreal’s profile internationally as a cultural and sporting hub.
In Thursday’s announcement, Transat’s Vice President of Marketing and Loyalty, Xavier Szwengler, said,
“At Air Transat, we are delighted to add a new dimension to our partnership with CF Montréal thanks to this livery. By flying this aircraft throughout our network, which spans four continents, we are helping to position Montreal as a must-see destination on the international stage, while raising the profile of our partner outside the country.”
Also commenting on the new special livery, CF Montréal’s Vice President and Chief Revenue Officer, Eric Nadeau, said,
“This unique livery is more than a visual representation, it is a celebration of our partnership with Air Transat. It reflects the synergy between our two organizations. We are thrilled to see our Club’s colours soar through the sky on the wings of such a respected airline. This initiative will reinforce our visibility and reach our supporters in a different way. We hope that the passengers who will have the opportunity to fly aboard this customized aircraft will feel the same pride.”
A time-lapse video of the application of Air Transat’s exclusive new Airbus A321LR livery featuring the logo of the CF Montréal Soccer Club’s logo – Courtesy Air Transat
Montreal-based Transat A.T. Inc. (TSX: TRZ), the parent company of Air Transat, was founded 36 years ago. The company has nearly 5,000 employees and is a leading leisure airline in Canada, as well as the top integrated tourism company. Transat offers vacation packages, hotel accommodations and air service to destinations across the Americas, Europe and the Caribbean. With codeshare and interline partnerships, Air Transat offers service to over 280 destinations. In 2024, Air Transat was voted the ‘World’s Best Leisure Airline’ at the Skytrax World Airline Awards. The carrier is currently renewing their fleet with the most fuel-efficient and environmentally aircraft in their class, as part of Air Transat’s commitment to a healthier environment, knowing that this is essential for the preservation of the magnificent destinations they serve.
Source: Transat A.T. Inc.
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