Alaska Airlines has today announced that they have partnered with Brandon Jew (Jiu), Chef and Owner of San Francisco’s Michelin-starred restaurant Mister Jiu’s, to create an exclusive First Class menu.
On Monday (August 12, 2024), Alaska Airlines announced a new partnership with Chef Brandon Jew, Owner of San Francisco’s Michelin-starred restaurant Mister Jiu’s, which will bring an exclusive First Class menu to guests traveling between San Francisco (SFO) and New York (JFK). Starting today, customers will be able to pre-order from the special menu, which features a selection of Mr. Jew’s signature dishes, including his take on the Classic breakfast porridge known as congee, black cod with a side of silken tofu, and tender slow-braised duck served with savory sesame egg noodles. The partnership will last at least one year with seasonal rotations.
In Monday’s announcement, Alaska Airlines’ Managing Director of Guest Products, Todd Traynor-Corey, said,
“We’re grateful to Chef Jew for his partnership in this exciting initiative and ongoing commitment to elevate the travel experience for our guests with sky-high hospitality and world-class cuisine. Our relationship with Chef Jew traces back several years ago, including working together to give back to the residents of San Francisco’s Chinatown. His commitment to quality, gastronomic craftsmanship and philanthropy aligns perfectly with our values.”
Also commenting on the new collaboration, Chef Brandon Jew, added,
“I’m so excited to partner with Alaska Airlines on their First Class flight menu, connecting my hometown of San Francisco with New York, a city where I’ve always dreamed of living in. Luxury begins with quality ingredients, which underscores our shared values. At Mister Jiu’s we are always evolving and defining Chinese American cuisine in the Bay Area while advocating for the global recognition of Chinese food — the partnership with Alaska Airlines elevates Chinese cuisine from coast to coast.”
Selections from Chef Brandon Jew's New Alaska Airlines' First Class Menu - Courtesy Alaska Airlines
The menu will feature the same high-quality poultry from Liberty Farms in Sonoma County, which is featured at Mr. Jiu’s as their trademark Peking Style Whole Roast Duck. Chef Jew’s exquisitely crafted First Class dishes blend local and seasonal produce from the San Francisco Bay Area with Classic Chinese techniques and flavors. The new collaboration continues the carrier’s momentum in elevation their already premium First Class dining experience. Chef Jew’s bespoke menu will be available to First Class guests traveling between SFO and JFK from August 28, 2024 (Hot meal options may not be available on some flights, including redeye flights or where catering is not available).
Source: Alaska Airlines
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