Brussels Airlines has launched a new marketing campaign called ‘A Little Piece of Belgium in the air’, which showcases ‘Belgitude’, showcasing the carrier’s Belgian DNA.
On Tuesday (January 14, 2025), Brussels Airlines announced the launch of a new marketing campaign. The new ‘A little piece of Belgium in the air’ campaign showcases how “Belgitude’ lifts up the airline, while underlining the carrier’s Belgian DNA. Brussels Airlines is proud to showcase their home base, but the campaign also focuses on the carrier’s high quality product, distinguishing the airline from the competition. The Belgian Airline’s multi-lingual team speak French, Dutch, English and many other languages, true to the country’s roots.
In Tuesday’s announcement, Brussels Airlines’ Head of Marketing, Michel Moriaux, said,
“When people think of Belgium and a Belgian airline, they might immediately think of beer and chocolates. And yes: we do have those on board. But being Belgian is much more than those clichés. From our special ‘Belgian Icon’ liveries to our uniforms designed by a student from the Royal Academy of Fine Arts in Antwerp: our Belgian DNA is everywhere. We’re happy to underline this ‘Belgitude’ both to make Belgians feel at home when flying with us, but also to make our international passengers eager to discover our country.”
The new marketing campaign will showcase the airline’s Belgitude in a cross-media approach, from TV spots to advertisements in the airport and at the airport, as well as across social media channels.
Sample Advert From Brussels Airlines' New 'A little piece of Belgium in the air' marketing Campaign - Courtesy Brussels Airlines
Brussels Airlines is the national carrier of Belgium and a member of the Lufthansa Group. The carrier is the Africa expert within the Group, and connects the European capital to over 85 destinations including 18 in Sub-Saharan Africa. Brussels Airlines operates a fleet of 43 aircraft including 34 Airbus A320 Family and 10 A330-300s. The airline has 3,200 team members and supports over 40,000 direct and indirect jobs. Brussels Airlines offers competitive fares and the highest levels of service quality, including bespoke onboard meals curated by yearly changing ‘Belgian Star Chefs.’ Founded in 2002, Brussels Airlines is a member of the Star Alliance and is 100 percent owned by Deutsche Lufthansa AG.
Source: Brussels Airlines