Emirates has officially debuted a new uniform program for their Premium & VIP Passenger Services Team, who are responsible for the seamless transfer of Premium & VIP guests through Dubai International Airport.
On Thursday (January 16, 2025), Emirates announced the official debut of a new uniform range for their Premium & VIP Passenger Services team. This team is responsible for the seamless transfer of Premium a & VIP guests through Dubai International Airport (DXB). Echoing the iconic Emirates cabin crew look, the new look exclusively represents Emirates’ elite unit that caters to high profile customers. The busy and in-demand team serves high net worth individuals traveling to/from or through Dubai, a premier destination and central hub for world-class meetings, conferences, special events and more.
Designed in-house by Emirates’ uniform standards team, there are three different variations in the uniform range, including a stylish A-line skirt and a chic pant suit for ladies, and a tailored three-piece suit for gentlemen. Like the cabin crew uniform, the uniforms have been designed in a shade of warm sand, symbolizing the desert dunes of the UAE, with a subtle red collar and matching cuffs for the ladies. The pant suit is accented by the iconic Emirates red hat with a gold Emirates logo pin, and an elegantly draped cream-colored chiffon scarf, representing the local culture. The new look is completed wit red leather shoes and matching handbags, where Ambassadors can carry iPads and essential documents for their VIP clientele.
The menswear is custom tailored for each Ambassador, and features a jacket, pants and waistcoat, accented with a red pocket square and muted tie.
Introducing Emirates' Stylish New Uniform Range for Elite Premium and VIP Passenger Team Members - Courtesy Emirates
Emirates’ 145-strong Elite Premium and VIP Passenger Team have been meticulously trained to care for high-profile VIP customers, as well as Premium First Class connecting passengers at Dubai International Airport. They offer exceptional service and hospitality to over 150,000 Premium and VIP passengers annually. Within the team of 120 Ambassadors and additional Control Centre operational staff, there are over 50 different nationalities speaking a myriad of languages to the international First Class connecting passengers and VIPs across DXB.
Source: Emirates