Following a public vote, a Boricua-inspired livery by Juan Gutiérrez has been selected to celebrate Puerto Rico. JetBlue will debut the new livery on an Airbus A320 this summer.
On Friday (March 7, 2025) JetBlue announced that a Boricua-inspired livery by Juan Gutiérrez, better known as ‘The Stencil Network’, has been selected by public vote to celebrate Puerto Rico. Launched in February, the initiative invited customers and fans to vote for their favorite of three livery designs by Puerto Rican artists Elizabeth Barreto, Juan Gutiérrez, and Natalia Nicole. The winning design by Juan Gutiérrez will debut on an Airbus A320 in summer 2025.
In Friday’s announcement, JetBlue’s Head of Marketing and Customer Support, Jayne O’Brien, said,
“We are excited to see Puerto Rico’s culture take center stage once again on a JetBlue aircraft, celebrating Boricua pride from new heights. With Puerto Rico being an integral part of JetBlue’s history and network for over 20 years, we’re proud to continue strengthening our ties with the local community and bringing The Stencil Network’s vision to life through this special livery. We are incredibly grateful to all three talented artists for their creativity and hard work in crafting such inspiring designs. Their artistic contributions have made this initiative truly special, and we celebrate each of their unique visions.”
Commenting on his winning livery design, Juan Gutiérrez added,
“For me it is a great honor to have been chosen to capture this vision of Puerto Rico. My design is inspired by the energy of our archipelago and the vibrant identity that sets us apart. I worked with the idea of how colors, flavors, and music act as a bridge to memory, carrying us back to the spaces and moments we hold dear. I wanted to portray the nobility of the jíbaro accompanied by his harvest, not only for its visual and historical iconicity, but as an aspirational symbol of the values that guide and represent us as a people in times of both joy and adversity. I hope that wherever this plane flies, Puerto Ricans feel seen and connected to this land that we love so much and that, no matter where they are, they feel Puerto Rico closer.”
Bottom View of JetBlue's Special New Livery by Juan Gutiérrez - Courtesy JetBlue
JetBlue is ‘New York’s Hometown Airline®’ and a leading carrier in Boston (BOS), Fort Lauderdale (FLL), Los Angeles (LAX), Orlando (MCO) and San Juan (SJU). The airline carries guests to over 100 destinations across the U.S., Caribbean, Latin America, the UK (London Heathrow, London Gatwick, Edinburgh), Paris, Amsterdam and Dublin. JetBlue Airways Corporation trades on the NASDAQ under the ticker symbol JBLU.
Source: JetBlue/Business Wire