The Lufthansa Group has today unveiled a new global marketing information campaign highlighting the Group’s diverse initiatives for carbon-neutral flying. Using the hashtag #MakeChangeFly, the campaign will be rolled out across social media and other formats.
On Tuesday (May 24, 2022), the Lufthansa Group announced the launch of a new global sustainability-focused marketing information campaign, highlighting the company’s diverse initiatives for CO2-neutral flying, including a broad commitment to sustainable aviation fuel (SAF) and other innovations. The campaign uses the hashtag #MakeChangeFly, and will be displayed worldwide across a range of channels and formats including social media, display posters in select cities, lighted city ads and in print media. Lufthansa Group’s new marketing campaign was developed in partnership with the creative agency DDB Munich.
In today’s announcment, Lufthansa Group’s Executive Board Member responsible for Customer, IT & Corporate Responsibility, Christina Foerster, said,
“Our campaign motto #MakeChangeFly sends out globally what the Lufthansa Group and its employees stand for: We want to bring aviation and climate protection together and are leading the transformation of our industry. Together, we are working with passion, innovative strength and technological know-how to make flying a little more sustainable every day. We closely involve our customers in the transformation process and make our sustainability solutions visible to the general public with campaigns like this one.”
Lufthansa Group's #MakeChangeFly Marketing Campaign Video - Courtesy Lufthansa
By the end of this decade, the airlines of the Lufthansa Group will take delivery of at least 190 fuel-efficient latest generation aircraft. Today, the Group is already one of the world’s largest purchasers of SAF made from biogenic residues, and is committed to numerous projects aimed at increasing SAF availability, including a focus on Power-to-Liquid and Sun-to Liquid technologies. Additionally, the Lufthansa Group is continuously optimizing their existing fleet and flight operations to achieve improved economic and ecological results. One of the innovations that will be highlighted in the new marketing campaign is AeroSHARK, a technology developed by Lufthansa Technik and BASF. The ground-breaking film replicates the properties of sharkskin, thereby improving aerodynamics at flow-relevant points and reducing fuel consumption.
The Group is also investing in the quality and sustainability of their offerings, inspiring more passengers to travel sustainably, and currently offers the most comprehensive portfolio for CO2-neutral flying. The company itself has been offsetting carbon emissions of employee business-related travel since 2019 via certified myclimate carbon offset projects.
Source: Lufthansa Group