Norse Atlantic Airways has today announced a partnership with the Air Promotion Group (APG) to expand the distribution of their ticket sales. With this collaboration, Norse flights are now available across the Global Distribution Systems (Amadeus, Sabre, and Travelport).
On Monday (December 16, 2024), Norse Atlantic Airways announced the launch of a new partnership with the Air Promotion Group (APG) to expand ticket sales distribution. With the new collaboration, Norse Atlantic flights are now available across the Global Distribution Systems (Amadeus, Sabre, and Travelport) via the APG Interline E-Ticketing (IET) system, and on APG’s B2B Platform, APG Connect. This marks a significant milestone in Norse Atlantic’s expansion of their global presence.
In Monday’s announcement, Norse Atlantic Airways’ Chief Commercial Officer, Bård Nordhagen, said,
“Our APG partnership is a key step in our strategy, expanding how we connect with our passengers through the GDS system. We are excited to know many future trade partners will embrace this solution, making it possible to offer comfortable travel experiences at more affordable fares on our flights across our Economy, as well as our Premium class, which offers a superior experience for corporate travelers who value comfort and appreciate more budget friendly fares.”
Also commenting on the new ticket sales collaboration, APG IET’s Executive Product Director, Ophélie Cherdrong, added,
“We are very excited to welcome Norse Atlantic Airways to the APG network. The integration of their flights into our IET platform will significantly enhance their global distribution, empowering IATA and non-IATA travel agents and customers worldwide to book Norse flights with ease. This partnership will undoubtedly support Norse in reaching new heights and developing its sales across the world. We are proud to be part of their growth strategy and help them achieve greater success.”
Under the new agreement, Norse Atlantic (N0/Z0) now sells flights under a pseudo codeshare agreement that is distributed across all major GDS platforms worldwide, including Amadeus, Sabre and Travelport. On the APG IET platform, Norse’s flights are displayed under the A1 code in GDS, making then fully bookable and sellable on APG’s global stock (GP-275) by IATA and non-IATA agents. Flights are also available for booking through APG’s B2B platform, APG Connect, allowing travel agencies to easily book tickets on Norse’s network.
With over 30 years’ experience in airline ticket distribution and more than 100 offices worldwide, APG is the world’s largest and most successful airline representation network, partnering with over 200 airlines. The company offers a holistic approach to airline distribution, offering not only airline representation, but also interline e-ticketing solutions, NDC, fare filing and settlement support services, as well as Cargo GSA and interline.
Source: Norse Atlantic Airways