SAS has today announced that their SAS EuroBonus loyalty program has hit a landmark 8 million members, with the milestone member joining from Bergen, Norway.
On Tuesday (November 19, 2024), SAS announced that SAS EuroBonus, their loyalty program, has reached a landmark 8 million members, with the milestone member joining from Bergen, Norway. Since launching in 1992, SAS EuroBonus has become the largest travel loyalty program in Scandinavia, becoming a cornerstone of travel for many. With its large membership base, EuroBonus helps elevate SAS’ position in the competitive airline industry, garnering strong brand trust and customer loyalty.
In Tuesday’s announcement, SAS’ Vice President of Product and Loyalty, Aron Backström, said,
“We are incredibly grateful to have reached 8 million EuroBonus members. This milestone is a testament to the amazing loyalty and engagement of our members, which enables us to continue developing the program even more to meet their needs.
“For 32 years, we’ve been proud to reward our EuroBonus members’ loyalty with awards and benefits. To broaden the program, we are continuously adding new partners and just in the last few months we announced strategic partnerships with Scandic and Lunar. EuroBonus is about more than just flying; it’s about making every part of our members’ travel easier and more rewarding. With so many options to earn points, even in day-to-day activities, EuroBonus has become an integral part of our members’ lives.”
Along with SAS’ airline partners, including the SkyTeam alliance, EuroBonus members can earn and use points when traveling on over 20 airlines worldwide. The global partner network includes over 1,000 destinations in 160 countries. Additionally, EuroBonus Gold members enjoy access to more than 750 lounges across the globe. Members can also earn and use points at nearly one million hotels.
SAS is the leading airline in Scandinavia, with main hubs in Copenhagen, Oslo and Stockholm, and flying to 135 destinations across Europe, the U.S. and Asia. Each year, SAS serves over 25 million passengers and transports 60,000 tons of cargo, all facilitated by a passionate team of more than 10,000 colleagues. The company aims to be a driving force in sustainable aviation and in the transition towards net zero emissions by 2050. SAS also offers ground handling services, technical maintenance and air cargo services. SAS officially joined the global SkyTeam airline alliance in September 2024, and together with their partner airlines offers a wide network worldwide.
Source: SAS/Cision