SWISS has announced the appointment of Tabea Hasler as the carrier’s new Head of Revenue Steering. A Swiss national, Hasler currently serves as Head of Digital Ecosystem Steering & Innovation for the Lufthansa Group.
On Friday (August 9, 2024), Swiss International Air Lines (SWISS) announced the appointment of Tabea Hasler as the carrier’s new Head of Revenue Steering, succeeding Christian Sigg, who became SWISS’ Head of Ground Operations in July 2024. Currently, Hasler serves as Head of Digital Ecosystem Steering & Innovation for the Lufthansa Group. When she assumes her new role at SWISS on September 1st, 2024, Hasler will report to SWISS Chief Commercial Officer Heike Birlenbach and to Ulrich Lindner, Vice President Offer Steering & Ancillaries of the Lufthansa Group. Along with her team, responsibilities will include the optimization of revenue management and revenue steering for SWISS’ Zurich and Geneva based services, as well as Edelweiss flights. Additionally, Hasler will be responsible for driving and promoting various Lufthansa Group revenue management projects.
In Friday’s announcement, SWISS’ Chief Commercial Officer, Heike Birlenbach, said,
“With her pronounced specialist skills in the sales, distribution and revenue management fields, her deep appreciation of analytical processes and strategic issues and concerns and her keen dedication and commitment, Tabea Hasler is ideally qualified to take on this challenging position, and I am delighted to welcome her to our SWISS Commercial Division. I also offer my sincere thanks to Christian Sigg, who has been tireless, together with his team, in pursuing the further developments we have needed in the revenue management field and exemplary in his pursuit of our company’s commercial interests.”
Prior to her current role as Lufthansa Group’s Head of Digital Ecosystem Steering & Innovation, which she has held since 2021, Ms. Hasler held a range of project management and data scientist roles in various Group areas, where she gained valuable experience within the Lufthansa Group Revenue management methodologies team, in SWISS Corporate Development and in the broader IT field. Tabea Hasler holds a Master’s degree in Economics, with a specialty in statistics and big data methodologies, from the University of Zurich (2017). Recently, she also obtained a Certificate of Advanced Studies (CAS) in Artificial Intelligence & Software Development from ETH Zurich.
Source: Swiss International Air Lines
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