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Joe Breitfeller
10 hours ago2 min read

TUI Appoints Amber Pine as Chief Marketing Officer Markets + Airline

Effective April 24, 2025, Amber Pine will join TUI as Chief Marketing Officer Markets + Airline.  She joins the Group from UK-based Sky, where she spent over 15 years working primarily in the Consumer, Sales and Marketing divisions.


TUI's New Chief Marketing Officer – Markets + Airline, Amber Pine - Courtesy TUI

On Monday (January 13, 2025), TUI announced the appointment of Amber Pine as Chief Marketing Officer – Markets + Airline.  She joins the tourism Group from UK-based Sky, where she spent over 15 years, primarily working in the Consumer, Sales & Marketing divisions, before heading up the Broadband and Connectivity business.  Ms. Pine will report to David Schelp, CEO Markets + Airline, and will be responsible for driving transformation efforts in the Marketing, Sales and Customer function of the Markets + Airline business.  Additionally, she will lead the further development of the TUI brand, further reporting to the Group’s CEO, Sebastian Ebel.


In  Monday’s announcement, TUI’s Markets  + Airline CEO, David Schelp, said,


“I am very happy that Amber will be joining the TUI team.  She played a pivotal role across several transformation projects within Sky and brings a track record of delivering growth, creating engaged customers and growing successful consumer brands to the table.  I am convinced that she will play a significant role as we deliver value from the transformation of the Markets + Airlines business.”


Also commenting on her new role, TUI’s incoming Chief Marketing Officer, Markets + Airline, Amber Pine, added,


“I’m thrilled to join the TUI team and contribute to creating unforgettable experiences for our customers.  I’ve always admired the iconic TUI brand and its commitment to both excellence and innovation.  With so many exciting growth opportunities ahead, I’m looking forward to working with the brilliant teams across Markets + Airline and Holiday Experiences to help shape the future of travel.”


Headquartered in Hanover, Germany, the TUI Group is one of the world’s leading tourism groups and operates worldwide.  TUI Airline operates a fleet of over 130 modern aircraft, ranging from short and medium-haul aircraft such as the Embraer E195-E2, Boeing 737-800 and Boeing 737-8 MAX jets, to long-haul Boeing 787-9 Dreamliners.  TUI employs more than 8,000 team members across five airlines in the UK, the Nordics, Belgium, the Netherlands, and Germany.


 

Source: TUI Group

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