United Airlines has debuted a new onboard safety video featuring over a dozen team members that provide clear, easy-to-understand demonstrations of critical safety procedures.
On Thursday (May 16, 2024), United Airlines announced the debut of a new onboard safety video. The video features over a dozen United team members who provide clear, easy-to-understand, demonstrations of critical safety procedures, and was filmed inside a life-sized airplane-inspired sequential reaction machine. Development of the new safety video began in 2023, and was inspired by the teams of United employees, whose coordinated actions ensure consistently safe operations. The new video will debut on select aircraft from May 25, 2024, and will roll out fleet-wide this summer.
In Thursday’s announcement, United Airlines’ Vice President of Corporate Safety, Sasha Johnson, said,
“Safety is the foundation of everything we do at United. Safety starts with being prepared. We have ongoing, rigorous safety training for our crews. And we also make sure our customers know what to do in the event of an emergency. We are proud that our new safety video empowers passengers by giving them information and clear instructions.”
Also commenting on the debut of the new safety video, United’s Chief Advertising Officer, Maggie Schmerin, added,
“The safest safety video is one that passengers actively watch. Our creative concept was inspired by the idea of connection and the many moments of any given day that our employee work groups have to connect to be able to get thousands of flights off the ground and to their destinations safely. We worked across the airline to ensure our new safety video clearly and succinctly communicates critical information in a way passengers can't help but watch – no matter their age, background or experience traveling.”
Introducing United Airlines' New 'Safety in Motion' Onboard Safety Video - Courtesy United Airlines
From October 2023 through March 2024, United worked with the FAA on the development and approval of the new safety video, which included multiple checkpoints in production, and a review of the storyboard and script before filming. The new video is called ‘Safety in Motion’, and follows a ball as it makes its way through the sequential reaction machine, as real United team members demonstrate key safety procedures. There will be 171 customized versions of the video to accommodate United’s eight different aircraft types, 20 seat configurations, and 18 languages.
A Behind the Scenes Look at the Making of United's New Safety Video, 'Safety in Motion' - Courtesy United Airlines
With a production time of 10 months, the safety video features 12 individual contraptions, 17 genuine United team members, over 1,000 dominos, and George Gershwin’s enduring classic, and a United standard, ‘Rhapsody in Blue.’ The video is a collaboration between United’s creative agency of record, 72andSunny, production partner, 1stAveMachine, and award-winning Director, Karim Zariffa.
Source: United Airlines/Cision